Tag Archives: hospitals

What hospitals need in the age of consumerism: guerrilla marketing

There’s a battle going on between health systems for covered lives. There’s also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up against new, very targeted approaches to gain consumer share. Whether hospitals have a powerhouse brand or a small marketing department, there are distinct advantages in… Read More »

Exclusive: Dutch hospitals to drop U.S. body brokers, cite ethical concerns

AMSTERDAM – Two major Dutch hospitals say they will stop importing human body parts from American firms, which they have been doing without any regulation for a decade. Outside view of Erasmus MC Medical Center in Rotterdam, Netherlands December 8, 2018. REUTERS/Eva Plevier The hospitals told Reuters in recent weeks they made their decisions on ethical grounds.… Read More »